Moneycontrol.com which boasts itself as an end-to-end business and financial portal is a perfect example of showing how you can screw up a web site by putting too many ads.
When you first type in the URL in the browser, you have a full page Ad with the link to “continue to Moneycontrol“. Once you continue, this is what you see: (Click on the image for a bigger picture 🙂 )
I agree that the page is well designed and at first sight, the page layout might actually look cool, but if you inspect the page more deeply, its just filled with ads; There are Google Ads, sponsored ads, flash ads, budget ads etc etc.
If you do manage to find some useful content on the home page and click on it, you are again bombarded with more ads ! I do agree that ads are one of the primary source of revenue for any portal; however too many ads (especially the flash ads) are just a PITA !
Note that I have no complaint on the quality of the content;however the number of ads around this content just creates a kind of optical illusion !!
Now to the important question: Will Moneycontrol do anything about this ? I just checked on their trend using Google Trends and this is how it looks
If that trend continues, I am sure Moneycontrol would be searching for more real estate on the page to insert ads !!
Talking of Ads and Ad layout, even this site has Ads and sometimes I wonder if its a similar kind of pain for readers ! If your answer is yes, please do leave your feedback in the comments section. I will definitely try to reduce the pain 🙂
Meanwhile, if you love this weblog and want to totally get rid of Ads, you can always subscribe to the RSS feeds 😀